Cybersecurity and Customer-Centricity: Adapting Customer Experience in Response to Evolving Threats
Overview
In today's digital landscape, customers expect cybersecurity to be seamlessly integrated into their experiences. Security can no longer just be an invisible backend function—it must become a visible, strategic part of building trust and loyalty. This evolving paradigm demands that businesses bake cyber protections directly into customer interactions.
In this on-demand session with MJ Patent, Chief Marketing Officer at Logically, learn how to adapt your security strategy to put the end user first. You’ll gain insights on:
- Making security a strategic part of building trust
- Expanding protections beyond the organization to customers
- Enhancing overall experiences with integrated defenses
- Understanding rising customer expectations around security
- Examining real-world examples of customer-centric security done right
Access the full recording now to discover how to make security a competitive advantage by baking it into customer interactions.
Meet the Speaker
MJ Patent spent the last decade building and scaling marketing teams for several IT channel companies ranging from SMB service providers to Fortune 100 IT Distributors, including Insight and Tech Data. Passionate about community and lifetime learning, she serves on the CompTIA North American Executive Council and as an Ambassador for Pavilion, a community-powered learning platform for go-to-market leaders. She is also a thought leader on holistic go-to-market strategy and sustainable business growth, frequently sharing her expertise at events, on podcasts, and as a contributor to publications like ChannelPro Network.
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” “Best event you guys have ever had.”
” I especially appreciate being taught stuff and not being sold stuff.
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